MDW16: The Nature of the motion
before See the photo the Nature of the motion by Nike was one of the hits of surprise of the design week in Milan. It is rare that the big brands from outside the world of product design and furniture can engage with major festivals design with credibility, but Nike has really done -. And in a place that was not exactly on the beaten path
sports brand commissioned 10 contemporary designers of products and furniture, including Sebastian Wrong, Max Lamb and Lindsey Adelman, to meet the theme of "natural movement" through various media, including materials like Flyknit that are unique Nike - even if the set was built shoe boxes, the brand was subtle . Nike really let designers shine, which, for a largely public in Milan to see the design was the right decision.
British furniture designer Max Lamb grew up in the country over south west county, Cornwall, and cites its rugged landscape as the catalyst for his fascination with basic materials, such as stone, metal and wood. His installation made of aluminum, apparently granite and polystyrene blocks conceptual levitate above a compressed air film, which allows them to respond to soft, challenging perceptions of heaviness and effort.
Series of Dutch designer Bertjan Pot "pods rest" were inspired by the wheel - he lined the inner tubes of the wheels taken from a car, a wheelbarrow, a truck and a tractor with ropes, Nike shoelaces and belts, creating a fascinating juxtaposition between the old craft techniques and high performance contemporary materials.
lighting designer based in New York Lindsey Adelman was inspired by the movement of plants. "Two lamps, each comprising several natural development phases into one, as cohesion," said a statement from Nike. "The forms communicate via a vibratory movement in an effort to capture the elusive mystery of nature in constraints of industrial components. "
Also experiment with lighting design, Zaven Studio created a series of bright red lights, oversized floor inspired by an action athlete. "the reflection, light and shadow are used to improve human movement in space," said Nike.
British designer Sebastian Wrong designed a set of communal ergonomic seats with Nike Flyknit wrapped around a hollow steel frame. Flyknit is made from knitted single fibers together instead of traditional fabrics, creating a "second skin" feel and reduction of around 80% waste. "The famous 1913 painting detailed skin Umberto Boccioni" Dynamism of a football player "and reflects own erroneous contemplation of Italian Futurism and review of the movement of modernity, speed and dynamism," said Nike.
